Building Relationships with Twitter

November 25, 2009 brent mcconnell

Twitter is the first communication mechanism I’ve been a part of
that actually helps me build new relationships without any preexisting
knowledge (or trust) with the other party.   Much hoopla has been made
about the microformat of Twitter and how it enables new forms of
communication, but the amazing power of Twitter comes from it’s ability
to allow people to connect and develop new relationships seemingly out
of nothing.

My Twitter relationships may lack the depth of trust that I have in
the “Friend” model (in some cases 🙂 of Facebook, LinkedIn, or email
but they’re still relationships that I’ve come to value and that
provide me with a sense of community.

How this happened surprised me.  I had sporadically used Twitter for
about a year but wasn’t finding it very useful until I started using
the search feature of Twitter to discover people that I shared a common
interest with.  I’ve talked about this in the past but in a nutshell to get an action (or Twitter usage in my case) requires the following…

  • Find people that share a common interest, motivation, or problem.
    This commonality is the building blocks of relationships (aka
    community).
  • When relationships form around a shared interest excitement is
    generated from the freshness of new ideas and finding people that share
    your passion.
  • Excited users are users that take action and in my case that was Twitter usage.

In essence by discovering people that shared my common interest for
open source, community, and collaboration I discovered pockets of
users that shared my passion, and by Following these people and
interacting with them I developed new relationships that drove my
adoption and usage of Twitter.

It then dawned on me that Twitter wasn’t about micro communication
it was about Macro Community and bringing people together around the
things that matter most to them, in essence a ginormous community
organizer.

I must admit, I’m excited at the opportunity for community that Twitter has created and if you’re interested in joining in on the fun you can find me on Twitter as @emcconne

Previous Article
Video: Why Do Scrum?

In his previous two video blogs, Certified Scrum Trainer Jimi Fosdick has defined the Scrum framework both ...

Next Article
EngineYard Roadshow Wrapup – Inside Scoop

I recently returned from visiting five cities as part of Engine Yard’s Roadshow (read the recap)- Boston, C...